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LEGO announced that after 4 years of intensive research, they have finally come up with a LEGO product that fulfills the desires of “how girls naturally build and play.” This new theme is called LEGO Friends and it’s a pink and purple, gender segregated, suburban wasteland populated by Barbie/Bratz style dolls. …
Created for Bitch Magazine’s Mad World Virtual Symposium
I recently watched afternoon cartoons on Nickelodeon and Cartoon Network and I was shocked to find a flood of highly gendered toy commercials. These ads not only market toys to children but it also promotes and encourages gender specific values that are very limiting to boys and …
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium
Marketers are increasingly using Retro Sexism to sell products. This form of advertising uses irony and humour as a way to distance itself from the sexist and/or racist representations and stereotypes they perpetuate.
Retro Sexism (n.): Modern attitudes and behaviors that mimic or …
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium
Huffington Post regularly uses women’s bodies as an internet marketing strategy to entice viewers and generate ad revenue.
Linkbait (n.): sensationalized and unrelated images and headlines used to draw viewers into other content on a website, it is often used to generate ad …
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium
UPDATE: The YouTube version of this video has been taken down due to apparent “Inappropriate Content”, I am currently contesting the take down. In the mean time, you can read about how I had another video taken down and …
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium
Liquor ads capitalize on some of the worst (socialized) masculine traits, glamorize them, and sell these behaviours back to us – encouraging and promoting sexism.
Related Links and Articles:
Can’t Buy My Love: How Advertising Changes the Way We Think and …
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium
The widely popular video game Bayonetta has had an advertising campaign that matches the on screen sexism of the game itself. In Tokyo a large billboard in the subway invited passersby to literally strip off flyers to reveal Bayonetta naked underneath. …
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium.
Advertisers are tapping into some of the most misogynistic male fantasies when they use futuristic fembots to convince men to buy their products. They are selling a fantasy of control by turning women into obedient, mute, homemaking, sex slaves.
Articles referenced in the video:
Heineken …
