LEGO & Gender Part 2: The Boys Club

February 6, 2012

Watch Part 1: LEGO Friends In part 1 of my two part LEGO and Gender series, I explored how LEGO went terribly wrong with LEGO Friends and provided a brief… Watch Part 1: LEGO Friends In part 1 of my two part LEGO and Gender series, I explored how LEGO went terribly wrong with LEGO […]

LEGO & Gender Part 1: Lego Friends

January 30, 2012

Watch Part 2: The LEGO Boys’ Club LEGO announced that after 4 years of intensive research, they have finally come up with a LEGO product that fulfills the desires of… Watch Part 2: The LEGO Boys’ Club LEGO announced that after 4 years of intensive research, they have finally come up with a LEGO product […]

Toy Ads and Learning Gender

November 16, 2010

Created for Bitch Magazine’s Mad World Virtual Symposium I recently watched afternoon cartoons on Nickelodeon and Cartoon Network and I was shocked to find a flood of highly gendered toy… Created for Bitch Magazine’s Mad World Virtual Symposium I recently watched afternoon cartoons on Nickelodeon and Cartoon Network and I was shocked to find a […]

Retro Sexism and Uber Ironic Advertising

September 21, 2010

Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Marketers are increasingly using Retro Sexism to sell products.  This form of advertising uses irony and humour as… Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Marketers are increasingly using Retro Sexism to sell products.  This form of advertising […]

The Huffington Post’s Sexist Linkbait Strategy

August 24, 2010

Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Huffington Post regularly uses women’s bodies as an internet marketing strategy to entice viewers and generate ad revenue…. Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Huffington Post regularly uses women’s bodies as an internet marketing strategy to entice […]

No Girls Allowed: File Sharing Culture and BitTorrent

July 20, 2010

Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Every time I go to download files from a BitTorrent tracker site I am constantly bombarded with ads… Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Every time I go to download files from a BitTorrent tracker site I […]

What Liquor Ads Teach Us About Guys

June 22, 2010

Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Liquor ads capitalize on some of the worst (socialized) masculine traits, glamorize them, and sell these behaviours back… Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Liquor ads capitalize on some of the worst (socialized) masculine traits, glamorize them, […]

Bayonetta Subway Advertisements in Japan

May 18, 2010

Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Note: This is a slightly recut version of my Bayonetta Advertising video from back in 2010.  In the… Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Note: This is a slightly recut version of my Bayonetta Advertising video from […]

Fembots, Advertising and Male Fantasy

April 20, 2010

Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium. Advertisers are tapping into some of the most misogynistic male fantasies when they use futuristic fembots to convince… Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium. Advertisers are tapping into some of the most misogynistic male fantasies when they […]