February 6, 2012
Watch Part 1: LEGO Friends In part 1 of my two part LEGO and Gender series, I explored how LEGO went terribly wrong with LEGO Friends and provided a brief… Watch Part 1: LEGO Friends In part 1 of my two part LEGO and Gender series, I explored how LEGO went terribly wrong with LEGO [...]
Filed under: Advertising
Tags: Advertising, Gender, Girls, LEGO, LEGO Friends, Marketing, Toys
January 30, 2012
Watch Part 2: The LEGO Boys’ Club LEGO announced that after 4 years of intensive research, they have finally come up with a LEGO product that fulfills the desires of… Watch Part 2: The LEGO Boys’ Club LEGO announced that after 4 years of intensive research, they have finally come up with a LEGO product [...]
Filed under: Advertising
Tags: Advertising, Gender, Gendered Stereotypes, LEGO, LEGO Friends, Toys
November 16, 2010
Created for Bitch Magazine’s Mad World Virtual Symposium I recently watched afternoon cartoons on Nickelodeon and Cartoon Network and I was shocked to find a flood of highly gendered toy… Created for Bitch Magazine’s Mad World Virtual Symposium I recently watched afternoon cartoons on Nickelodeon and Cartoon Network and I was shocked to find a [...]
Filed under: Advertising
Tags: Advertising, Barbie, Cartoon Network, Commercials, Gender, Iron Man, Nerf, Nickelodeon, Reel Grrls, Sexism, Socialization, Toys, Youth
September 21, 2010
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Marketers are increasingly using Retro Sexism to sell products. This form of advertising uses irony and humour as… Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Marketers are increasingly using Retro Sexism to sell products. This form of advertising [...]
Filed under: Advertising
Tags: Advertising, Bitch Magazine, Liquor, Racial Stereotypes, Retro Sexism, Sexism
August 24, 2010
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Huffington Post regularly uses women’s bodies as an internet marketing strategy to entice viewers and generate ad revenue…. Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Huffington Post regularly uses women’s bodies as an internet marketing strategy to entice [...]
Filed under: Advertising
Tags: Huffington Post, Internet Marketing, Liberal News, Linkbait, Progressive, Sexism
July 20, 2010
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Every time I go to download files from a BitTorrent tracker site I am constantly bombarded with ads… Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Every time I go to download files from a BitTorrent tracker site I [...]
Filed under: Advertising
Tags: Advertising, bittorrent, File Sharing, Pornography, Techno-Geek, Technology
June 22, 2010
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Liquor ads capitalize on some of the worst (socialized) masculine traits, glamorize them, and sell these behaviours back… Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Liquor ads capitalize on some of the worst (socialized) masculine traits, glamorize them, [...]
Filed under: Advertising
Tags: Alcohol, Bitch Magazine, Liquor, Sexism
May 18, 2010
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Note: This is a slightly recut version of my Bayonetta Advertising video from back in 2010. In the… Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Note: This is a slightly recut version of my Bayonetta Advertising video from [...]
Filed under: Advertising
Tags: Advertising, Bitch Magazine, Public Transportation, Sexism
April 20, 2010
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium. Advertisers are tapping into some of the most misogynistic male fantasies when they use futuristic fembots to convince… Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium. Advertisers are tapping into some of the most misogynistic male fantasies when they [...]
Filed under: Advertising
Tags: Allan Johnson, androids, Bitch Magazine, Control, fembots, Heineken, Mad World, misogyny, Patriarchy, Philips, science fiction, Svedka Vodka