The Huffington Post’s Sexist Linkbait Strategy

August 24, 2010

Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Huffington Post regularly uses women’s bodies as an internet marketing strategy to entice viewers and generate ad revenue. Linkbait (n.): sensationalized and unrelated images and headlines used to draw viewers into other content on a website, it is often used to generate ad [...]

No Girls Allowed: File Sharing Culture and BitTorrent

July 20, 2010

Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Every time I go to download files from a BitTorrent tracker site I am constantly bombarded with ads for sex/dating sites or straight up pornography and I’m sick of it.  Women and people of colour are engaging in online technologies as well and [...]

What Liquor Ads Teach Us About Guys

June 22, 2010

Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Liquor ads capitalize on some of the worst (socialized) masculine traits, glamorize them, and sell these behaviours back to us – encouraging and promoting sexism. Related Links and Articles: Can’t Buy My Love: How Advertising Changes the Way We Think and Feel by [...]

Bayonetta: Innovative Advertising or Sexual Harassment Training?

May 18, 2010

Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium The widely popular video game Bayonetta has had an advertising campaign that matches the on screen sexism of the game itself.  In Tokyo a large billboard in the subway invited passersby to literally strip off  flyers to reveal Bayonetta naked underneath.  The campaign [...]

Mad World: Fembots, Advertising and Male Fantasy

April 20, 2010

Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium. Advertisers are tapping into some of the most misogynistic male fantasies when they use futuristic fembots to convince men to buy their products.  They are selling a fantasy of control by turning women into obedient, mute, homemaking, sex slaves. Articles referenced in the [...]