Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium

Marketers are increasingly using Retro Sexism to sell products.  This form of advertising uses irony and humour as a way to distance itself from the sexist and/or racist representations and stereotypes they perpetuate.

Retro Sexism (n.): Modern attitudes and behaviors that mimic or …

Filed under: Advertising
Tags: Advertising, Bitch Magazine, Liquor, Racial Stereotypes, Retro Sexism, Sexism

Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium

Liquor ads capitalize on some of the worst (socialized) masculine traits, glamorize them, and sell these behaviours back to us – encouraging and promoting sexism.

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Can’t Buy My Love: How Advertising Changes the Way We Think and …

Filed under: Advertising
Tags: Alcohol, Bitch Magazine, Liquor, Sexism