Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Huffington Post regularly uses women’s bodies as an internet marketing strategy to entice viewers and generate ad revenue. Linkbait (n.): sensationalized and unrelated images and headlines used to draw viewers into other content on a website, it is often used to generate ad [...]
Recently I sat down with Jennifer Berger, the executive director of About Face, a media literacy organization, helping girls and women resist harmful media messages. They currently have a campaign against American Apparel’s advertising. Related Links and Articles: About Face and visit American Apparel in their Gallery of Offenders. Views photos from an action About [...]
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Liquor ads capitalize on some of the worst (socialized) masculine traits, glamorize them, and sell these behaviours back to us – encouraging and promoting sexism. Related Links and Articles: Can’t Buy My Love: How Advertising Changes the Way We Think and Feel by [...]
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium The widely popular video game Bayonetta has had an advertising campaign that matches the on screen sexism of the game itself. In Tokyo a large billboard in the subway invited passersby to literally strip off flyers to reveal Bayonetta naked underneath. The campaign [...]
[tweetmeme]Yesterday may have been the first Canadian Video Game Awards but I doubt they are the first instance of overt sexism in the Canadian video game industry. Last night I attended the first Canadian video game awards and minus the bad dialogue, the sexist jokes and the glorified “booth babes” as stage candy it wasn’t [...]
