I really wish I hadn’t seen Kanye West’s leaked music video for his hit song Monster. I was horrified, furious, livid, angry, and sad; I actually didn’t even get through the whole video the first time I saw it. The sexualized, eroticized, fetishized violence against women and sexist and racist stereotypes is nothing other …
Created for Bitch Magazine’s Mad World Virtual Symposium
I recently watched afternoon cartoons on Nickelodeon and Cartoon Network and I was shocked to find a flood of highly gendered toy commercials. These ads not only market toys to children but it also promotes and encourages gender specific values that are very limiting to boys and …
Tuesday night’s season premiere of Glee may have been one of the most offensive hours of television I’ve watched in a long time. It seemed like every minute or two they would make another sexist, racist or homophobic joke. I was afraid Glee was going in a bad direction after the first few episodes …
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium
Marketers are increasingly using Retro Sexism to sell products. This form of advertising uses irony and humour as a way to distance itself from the sexist and/or racist representations and stereotypes they perpetuate.
Retro Sexism (n.): Modern attitudes and behaviors that mimic or …
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium
Huffington Post regularly uses women’s bodies as an internet marketing strategy to entice viewers and generate ad revenue.
Linkbait (n.): sensationalized and unrelated images and headlines used to draw viewers into other content on a website, it is often used to generate ad …
Recently I sat down with Jennifer Berger, the executive director of About Face, a media literacy organization, helping girls and women resist harmful media messages. They currently have a campaign against American Apparel’s advertising.
Related Links and Articles:
About Face and visit American Apparel in their Gallery of Offenders.
Views photos from an …
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium
Liquor ads capitalize on some of the worst (socialized) masculine traits, glamorize them, and sell these behaviours back to us – encouraging and promoting sexism.
Related Links and Articles:
Can’t Buy My Love: How Advertising Changes the Way We Think and …
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium
The widely popular video game Bayonetta has had an advertising campaign that matches the on screen sexism of the game itself. In Tokyo a large billboard in the subway invited passersby to literally strip off flyers to reveal Bayonetta naked underneath. …
Yesterday may have been the first Canadian Video Game Awards but I doubt they are the first instance of overt sexism in the Canadian video game industry. Last night I attended the first Canadian video game awards and minus the bad dialogue, the sexist jokes and the glorified “booth babes” as stage candy …
