Watch Part 1: LEGO Friends In part 1 of my two part LEGO and Gender series, I explored how LEGO went terribly wrong with LEGO Friends and provided a brief… Watch Part 1: LEGO Friends In part 1 of my two part LEGO and Gender series, I explored how LEGO went terribly wrong with LEGO [...]

Filed under: Advertising
Tags: Advertising, Gender, Girls, LEGO, LEGO Friends, Marketing, Toys

Watch Part 2: The LEGO Boys’ Club LEGO announced that after 4 years of intensive research, they have finally come up with a LEGO product that fulfills the desires of… Watch Part 2: The LEGO Boys’ Club LEGO announced that after 4 years of intensive research, they have finally come up with a LEGO product [...]

Filed under: Advertising
Tags: Advertising, Gender, Gendered Stereotypes, LEGO, LEGO Friends, Toys

Created for Bitch Magazine’s Mad World Virtual Symposium I recently watched afternoon cartoons on Nickelodeon and Cartoon Network and I was shocked to find a flood of highly gendered toy… Created for Bitch Magazine’s Mad World Virtual Symposium I recently watched afternoon cartoons on Nickelodeon and Cartoon Network and I was shocked to find a [...]

Filed under: Advertising
Tags: Advertising, Barbie, Cartoon Network, Commercials, Gender, Iron Man, Nerf, Nickelodeon, Reel Grrls, Sexism, Socialization, Toys, Youth